The Cooach concept has been designed and developed in Stockholm, Sweden based on the founder’s extensive experience as CPA and entrepreneur. The concept is based on the conviction that digitization is about to create a whole new ecosystem of service providers to SMEs.

A truly disruptive change is just behind the corner. Existing structures with ad hoc based advice and knowledge based suppliers working independently with each other are about to disappear. This is good news for all SMEs. Technology will change the competitive landscape when the resources of a big firm are made available for small companies.

As in all technology driven developments, the insight into the direction of change is one thing. Creating the player who sets a new standard and gets a first mover advantage is something completely different. The ambition of Cooach is to become the digitalized world's trusted adviser. This ambition is based on the core values innovation, quality and transparency.

Carl-Fredrik Morander
Founder